Everything about OTT Advertising
It is not really a surprise that the internet is all upon us. Not only the fact that the internet is providing additional services to consumers but also, the traditional media consumption is making the transition to online platforms. Rather than throwing away their old TV sets, what consumers do instead is login to their streaming accounts and watch the shows they wanted.
There’s this thing called as OTT advertising which brings lots of benefits among consumers and even businesses. One of the biggest benefits of using OTT is the advertising and its ability to engage as well with wealthier, younger and bigger media population. In a study performed by experts, it showed that media companies have measured the percentage of people watching specific TV shows to decline at 40 percent in over the air or cable TV subscription for almost 5 years by 18 to 24 years old.
Furthermore, the market for OTT advertising is pretty high and receptive given that 98 percent of the audience is completing the whole ads. What this basically mean is that, the urge to skip or even fast forward through commercials which have been so alive from early days of DVR and VCR has died out mostly among the media consumers category.
While conventional metrics for TV consumption were based on a big sample sizes as well as extrapolating interpreted data, OTT advertising provides better transparency as to who watches the content delivered. Not just that, you can get to know who’s watching together with some demographic data gathered but, you’ll also know what they’re watching, when they’re watching it and on to what device they’re using to watch it. Because of that, it would give you the ability of retargeting your ads to a specific audience and receive highest rate of return.
In addition to that, consumers like it more if they are given the ability to choose the content of media they want to watch while also being in control of what’s going to happen. There are so many OTT content companies that do offer the ability for consumers to choose between upcoming content break or potential ads. As a result, this often concludes to having bigger and better engagement by consumers, enabling your message to land much better.
And for those companies that are in doubt of making use of digital advertising, then OTT advertising serves as great platforms that can provide you with a smooth transition. Since most of the program is carried over from conventional TV media, the formatting from where and when commercial breaks would be placed are going to be the same.
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